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Traditionally, architectural photography is very technically demanding. In order to maintain the correct perspective - so that vertical lines are vertical and horizontal lines horizontal - some type of view camera is usually required. These have tilts, shifts and rises that are tricky to use and take years of training to master.
Here's a different approach: Lynette Jackson takes all her architectural images with nothing but an iPhone. She does some digital manipulation and layering, then posts the results on Instagram and Flickr. It's a huge mistake to dismiss this approach as 'wrong' or inferior to more traditional types of architectural photography. It's just a new type of photography with a very simplified aesthetic, which, as some have pointed out, is all part of the lure and potential of Instagram.
I'd say this is my favourite.